Friday, March 30, 2012

.kodenko jeans.

Kodenko Jeans is a brand new denim line designed and created by a very close friend of mine that I'm very excited about!

Kodenko Jeans concept of the brand and Fall 2012 campaign is a race car driver and his lifestyle. Nick Kodenko has grown up around race cars and racing his whole life and those influences show in the product and design. Quality and comfort are the two words that sum it up for me about this line and you'll get both in every pair of jeans.

 Every piece of Kodenko denim is handcrafted in the US at a local 260 acre ranch just north of Los Angeles. The building where all the goods are made was originally built as an helicopter hanger, by the owner, but now has been converted it into the ultimate R&D building.

Kodenko has captured the rich history of Italian racing, which is why all of the premium denim and twill fabric is imported from Italy.

They have just signed their first race car driver ambassador, Dane Cameron, who drives for the Patrick Dempsey Racing team in the American Le Mans Series.
A quote from Dane "just got the jeans... They are pretty freaking nice dude. I love a good pair of jeans and I have my share of diesel, true religion etc and yours fit me really well and that denim is comfortable! I head to sebring tomorrow and plan on taking them with me"

 You can find the Fall 2012 line in Johnny Boy which is located in Montreal, Canada and The Blues Jean Bar (Union St. San Francisco, Santana Row in San Jose and Mill Valley). Kodenko Jeans is definitely a brand to look out for and is hitting stores mid August.

The line is currently being sold in the T & A showroom in Downtown Los Angeles.

Photo Credits: Hillary Moore // Kodenko Jeans

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